One clear story, shared from the inside

Narrative & Messaging

Every organisation needs a coherent story that makes sense internally and holds up externally. It’s also the story most easily lost when an organisation grows or changes.

This work brings structure and language together so teams can align around purpose and direction, and communicate with confidence.

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Frequently Asked Questions

Woman laying printed paper strips with words and phrases on a wooden floor

It’s the clear, shared story that explains who an organisation is, what it stands for, and where it’s going — in language people understand and recognise as true.
No. While leadership alignment is often the starting point, a strong organisational narrative is designed to make sense across the organisation — and to be reflected consistently in external communication as well.
Yes. Narrative plays a key role in cultural change by shaping how people make sense of priorities, decisions, and behaviour. This work helps ensure the story people hear aligns with the culture an organisation is trying to build.
Not necessarily. In some cases, this work informs or refreshes brand messaging. In others, it strengthens how an existing brand story is understood and expressed internally — so external communication feels more coherent and credible.

Further reading: Why alignment breaks down (and how to rebuild it) · When growth changes the story

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Why Arc Narratives

Narrative work at Arc Narratives is thoughtful, grounded, and practical. Story is treated as part of strategy, never in isolation.

Structured Storytelling

Narratives are clear, usable, and aligned with organisational reality.

Internal First Lens

Stories are built to make sense inside the organisation before they travel outward.

Purposeful Language

Language is precise, human, and free from unnecessary jargon.

Hand writing in a notebook with a silver pen

“She knows how to create a cohesive strategy that connects the work in an engaging way, with a consistent narrative that always ties work back to organizational goals. It's not always easy to take complex topics and ideas and make them into digestible content, but Carly is a master at finding angles that resonate with target audiences.”
Kelly O’Hara
Director, Digital Marketing
Internet Society Foundation
on working with Carly at the Internet Society

Create a story your people can stand behind.

If your organisation needs a clearer narrative — internally or externally — let’s talk.