Clear foundations for communication that works

Internal & Change Communication

Strong internal communication begins with clarity and structure.

This work helps organisations understand what’s working, where communication is breaking down, and what needs to change so messages land and priorities are understood.

It’s often most needed during growth, change, or increasing complexity, when messages are multiplying but clarity is slipping.

The outcome is a clear, usable internal communications strategy that supports people, decision-making, and smoother ways of working.

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A clear, structured approach

This work is guided by the Arc Alignment Framework™ — a clear, human-centred approach to communication through growth and change.

The framework helps organisations move from fragmented communication to shared understanding, aligning purpose, leadership intent, and day-to-day communication in a way that people can follow and trust.

The Arc Alignment Framework focuses on:

Context – understanding the organisation’s reality and communication landscape
Clarity – defining what matters, and what needs to be understood
Alignment – connecting leadership intent with organisational priorities
Connection – shaping communication people can engage with
Momentum – embedding communication that supports ongoing work

Black and white photo of Carly Morris holding a paper strip reading “Good communication starts inside.”

Frequently Asked Questions

Hand holding a sheet of paper printed with the words direction, story and intent

This service is best suited for organisations that feel their communication isn’t quite working — even if people are busy and well-intentioned.
It’s particularly useful for organisations experiencing growth, change, or increasing complexity, where messages are multiplying but clarity is slipping.
An audit looks at how communication currently works across the organisation — including channels, messages, rhythms, and decision-making touchpoints.
It typically includes document review, stakeholder conversations, and a clear assessment of what’s helping, what’s getting in the way, and where focus is needed.
Yes. Clear internal communication is essential during change.
This work helps leaders explain what’s changing, why it matters, and what it means for people day to day — reducing uncertainty and resistance while supporting alignment.
It can be either.
Some organisations engage in a defined strategy phase, while others choose ongoing or embedded support to help implement the strategy and adapt it over time.

Further reading: What is an internal communication strategy (and why most organisations don’t have one) · 7 signs your organisation needs an internal communication strategy · When growth changes the story · When the story inside doesn’t match the one outside

Hands typing on a laptop keyboard while holding a pen

Carly Morris smiling at a table with a laptop during a meeting

Why Arc Narratives

Arc Narratives brings a structured, human-centred approach to internal communication — with a focus on clarity over complexity and partnership over prescription.

Clarity First

Communication is designed to help people understand what matters — without unnecessary noise or overload.

Strategic Alignment

Messaging supports leadership intent and helps priorities stay visible and understood.

Human-Centred Approach

Communication considers how people experience information — not just how it is delivered.

“I had the pleasure of working with Carly on several HR programs at the Internet Society. She’s a passionate communications partner who really understands people and helped make our internal messages clear and effective. Carly has a real talent for bringing together communications and people work and I highly recommend her!”
Jeanette Engel
Global HR Director
Malala Fund
on working with Carly at the Internet Society

Build communication foundations that last.

Let’s explore how a clearer approach to internal communication could support your organisation.